People need data more than ever nowadays. But with so much going on, they have even less bandwidth to absorb what we give them. The solution? Sticky messaging!
The evaluation profession (and others) have wholeheartedly embraced smaller and more innovative forms of reporting over the years such as infographics, two-page reports, slidedocs, and story maps. However, these briefer forms of communication require us to condense our extensive findings into much shorter content. Evaluators and other professionals also need to identify and make their key messages “sticky” in order to reduce the noise and ensure that busy decision-makers are able to understand, recall, and act on our key findings when the time comes.
Join us for a fun and interactive webinar looking at what makes a message “sticky” and leave feeling inspired to try something new!
At the end of the session, participants will be able to:
- explain the benefits of stickier messaging with evaluation and research reports
- describe the steps to isolate your key messages from pages of findings
- list ways to make these key messages stickier for stakeholders.
Kylie Hutchinson is an external evaluator and principal with Community Solutions Planning & Evaluation. She is the author of three books on planning and evaluation: Survive and Thrive: Three Steps to Securing Your Program’s Sustainability, A Short Primer on Innovative Evaluation Reporting, and Evaluation Failures: 22 Tales of Mistakes Made and Lessons Learned. Her passion is developing practical resources for evaluators working in the trenches. In 2020, she received the Canadian Evaluation Society’s Contribution to Evaluation in Canada award.